From liquid to powder, lining your eyes is an art that is hard to master.
“Putting on eyeliner is pretty difficult because it takes a steady hand, practice, and attention for detail,” says 15-year-old Jamie Weisenberg, from Boston Latin School.
To the rescue are the famed beauty gurus, fashion teachers who use YouTube as their classrooms, filming makeup, hair, and nail tutorials; DIYs; reviews; and beauty hauls.
These fashion “experts” range from professional makeup artists to common, everyday people. Among the faddy favorites are Michelle Phan, a makeup artist who now has her own cosmetics line; “Bubz” of bubzbeauty; and Leina of the MakeupByLeinaBaaaby channel, famous for her celebrity-look offerings.
The guru world is not exclusive to adults. Teens have become media stars for their beauty advice, including California girl Bethany Mota and the dearly missed Talia Castellano, cut down by cancer this summer at the age of 13.
The videos can aid beginners who are new to the makeup world.
“I never really knew how to do it before,” says Frannie Murphy, a 15-year-old student from the John D. O’Bryant School of Math & Science. “It helped me figure out what goes where.”
Murphy says the beauty-guru videos are not strict rules but rather a good source of inspiration.
“Whenever I do it, I watch it, take an idea from it, and do my own thing,” says Murphy.
Weisenberg says that these videos have a positive effect on teen’s creativity.
“I think it inspires them to try something different,” says Weisenberg, a loyal fan of beauty guru MissJenFABULOUS.
The videos also offer a venue for experimentation.
“If you want to try something new, it’s easiest to learn online,” says Anneli Merivaara, 14, from BLS.
Although popular, as with all YouTube videos there is a “dislike” button as well as a “like” one.
Teens say that some of the gabby gurus’ tutorials are hard to recreate. After all, they say, not everyone has the same skills, products, or face.
“The people who do the tutorials,” says Murphy, “make you think no matter who you are, it will all look the same.”
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